QUAD

The project for the Derby-based cultural centre QUAD aimed to promote the client's offer for £3.50 cinema tickets 45 minutes before the screening. I co-worked on the production of the promo video and created flyers and content to be used on social media. The project improved my work with a camera and helped me to understand editing even more. As this was my first project for the real client, it also prepared me for future work with potential clients and showed me what expectations I should fulfil in the creative industry. The project allowed me to get very creative while coming up with the content for social media.

The video promotes QUAD's offer for 16 to 25-year-olds which allows them to buy a ticket to the cinema just for £3.50, 45 minutes before the screening. The promo follows the journey of the character who notices the flyer with the offer and hurries to see the movie just a minute before the screening.

The video was filmed on Sony PMW-EX3 and edited in Adobe Premiere Pro.

Flyers

Both flyers were created while using the combination of both Adobe Photoshop and an online graphic design tool Canva.

The first flyer is simple and uses simple graphics which make potential customers predict that it is an offer for cinema tickets. The colour spectrum is limited to only few colours so it is not over-combined and still catches the attention of film enthusiasts. Colours were chosen according to the client's brand guidelines.

The second flyer uses a still taken while filming the promo video and shows the main character sitting in the cinema. The picture is edited so it looks like there is a light from the screen on his face.

Social Media Campaign: Instagram

These are examples of how the content could be used on Instagram, using emojis and suitable hashtags, such as #1625tickets, #studentscall and #QUADcinema. For planning of publishing all posts, I used Hootsuite.

Social Media Campaign: Twitter

These are examples of how the created content could be used on social media, using emojis and a suggested hashtag #1625offer.

Stills

These stills were taken while filming as part of the social media campaign. They show the main character skating, looking at the offer and the cinema itself.

All stills were edited in Adobe Lightroom.

Memes

Memes were created as a suggested social media content for the client. As the offer is aiming at the young audience (16 to 25-year-olds) who love to be entertained and memes are a significant part of their online culture, these well-known memes with captions about the marketed offer would undoubtedly catch their attention. Most of these memes used a theme of movies which were at the cinema at the time or based on the season.

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