Think Critically, Think Creatively

Project for the University of Derby, introducing critical and creative thinking at the School of Arts. This project showed me another side of marketing campaigns that could be created. What makes this project different is that its primary focus is on the atmosphere of the institution and make it look appealing to international students who might be interested in studying in Derby. This project improved my understanding of marketing and my writing, editing, filming and photography skills as well.

Promo video for the School of Arts at the University of Derby, introducing the use of the critical and creative thinking by international students. Edited in Adobe Premiere Pro.

GIFs

These GIFs were created in Adobe Photoshop, depicting critical and creative thinking by phrases switching from English to the native languages of students. Colours and fonts were chosen according to guidelines of the client.

Stills

Stills were taken to support the idea for the social media campaign. Every picture carries a different and strong message. They show international students working on actual projects, which would make potential applicants more interested in the institution.

All photos were edited in Adobe Lightroom and taken on Panasonic Lumix TZ200.

Blog Post

The blog post guides new international students or potential applicants through first few days at the University of Derby and prepares them for what they could go through. There are also some recommendation for places they should discover in Derby when they arrive.

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