The video captures the atmosphere of the Holiday Club. Children are talking about their future and dream jobs and the video shows how School's Out Club helps them to achieve their goals and develop their imagination and courage. The B-roll shows the environment of the Holiday Club and there are also statements from employees where they explain benefits of children spending time in the Holiday Club.
Flyer
The aim was to make all marketing materials appealing not only to parents, but to children as well. The flyer is colourful and even chosen fonts make it look entertaining. There are used simple graphics which make the flyer livelier and more interesting for children.
The flyer was designed in Canva and I used stills taken for the project for logo.
Newsletters
These newsletters are a re-creation of the newsletter currently used by the client. There are 6 flyers in total. The colour palette is limited to 3 colours, adjusted to a particular season. I also added simple seasonal graphics to make the newsletter more appealing to children as well. There are also used stills which show the atmosphere of the School's Out Club. The newsletter has enough space for important announcements, general information about the School's Out Club, venue information or activity schedules.
Every colour used in the newsletter has its meaning. For example, in the newsletter for January/February, light blue symbolises ice and cold, yellow reminds of New Year's Eve celebrations and pink refers to the St Valentine's Day. Dots at the top and bottom of every page may also remind of confetti and New Year's Eve celebrations as well.
All newsletters were created in an online graphic design software Canva.
Stills
Stills show children enjoying their time with the School's Out Club. These photos can be used by the client either for their flyer, newsletters or even social media.
Pictures were taken on a DSLR camera and edited in Adobe Lightroom.
